Success stories: Coca-Cola Iberia
"Need to carry out a study of product consumption by area"
Initial situation
Solution
Final situation
Coca-Cola Iberia needed to know what was being consumed in certain areas in order to customise its product offerings.
Deyde MyDataQ with the Addresses normalisation module and the enrichment of postal addresses through XY coordinates and Census Section.
Coca-Cola Iberia was able to conduct an in-depth consumer study of its products in certain areas, and created data models to customise its offers in those areas. It also obtained a standardised and enriched postal address database.
Consult information on the modules
Deyde MyDataQ Addresses
Standardizes, cleans and corrects postal addresses
Deyde MyDataQ Geo Sección Censal
Assign census section to postal address data
Deyde MyDataQ Geo Coordenadas
Assigns coordinates according to postal address
Other success stories
